Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.

Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, and schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Marketing planning and implementation are closely linked in successful companies. The plan provides a framework to stimulate thinking and provide strategic direction. Describe the major components of a marketing plan. Which component do you think is most important? Why? Provide specific evidence to support your reasoning.
One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.
Comment on the essential nature of marketing planning and strategy formulation. Illustrate your answer using a basic Marketing Plan with appropriate industry product or service analogies
You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print and online editions. The newspaper industry and company have been struggling over the past two decades with newsstand sales, subscriptions, and advertising revenues on the decline. What are some marketing strategies that might stem the decline and possibly turn it around? What specific market segments would you target and why?
Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to prepare a activities or marketing plan that will create customer value?
Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team. Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.
As the Vice President Marketing, kindly post your thinking with detailed rationale on why you opted for where and how best to launch the product
Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.
the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.
Enumerate how can a company adjust its sales forecast to account for changes in the market or industry?
Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?
Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan? This portion of the project provides a framework for the remaining assignments in the class Winer, RS (2004) Marketing management, 2nd edition Upper Saddle River, NJ: Pearson Education, Inc