In case study "THE STATUS OF STRATEGIC PLANNING IN SMALL AND MEDIUM ENTERPRISES: PRIORITY OR AFTERTHOUGHT?"

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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In case study "THE STATUS OF STRATEGIC PLANNING IN SMALL AND MEDIUM ENTERPRISES:
PRIORITY OR AFTERTHOUGHT?" 

Using evidence extracted from the case study article, explain why the authors called this research an ethnographic study?

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