Q: 7. MIS ─ ENTERPRISE RESOURCE PLANNING 8. MIS ─ CUSTOMER RELATIONSHIP MANAGEMENT 9. ...
A: Management Information System Or MIS is a framework or system consisting of hardware and software wh...
Q: Describe how technological changes can affect marketing.
A: Technology in modern world has increased upto a greater extent. There are many technological innovat...
Q: Using a segmented marketing strategy, a firm might decide to ignore market segment differences and t...
A: The segmented marketing strategy is basically dividing the groups of customers into segments and div...
Q: Describe how each website element—context, content, community, customization, communication, connec...
A: When designing your website, consider the 7 Cs to improve your design aspect and generate consumer t...
Q: What are the six reasons consumers prefer to shop and buy online?
A: Electronic commerce is the commercial activity happening through online channels. Various giants of ...
Q: What drives Apple's Innovation and growth? Is Apple better at connecting with and engaging customers
A: Creating brand value and equity is very critical for long term sustenance of any business. Strong br...
Q: True or False: Each market segment responds to different types of media (e.g. print, direct mail, et...
A: A market segment consists of people who have similar taste and preferences. Media is a medium used t...
Q: Check the response that describes your agreement or disagreement with each statement listed below: S...
A: Understanding customers is very critical for any marketing campaign to execute. It is also important...
Q: 3-11. Economic espionage includes what kinds of activities?
A: The unlawful targeting and theft of crucial economic intelligence, such as trade secrets and intelle...
Q: What is the eight-second rule?
A: Digital marketing is an easy method of marketing products and services. It is comparatively economic...
Q: What Is Marketing Research?
A: Firms use different kind of marketing strategies such as advertisement, social media etc, to influen...
Q: Cross-cultural analysis involves the study of __________.
A: Most companies operate at the national level. They hire employees from different countries and diffe...
Q: What Is Strategy?
A: There are online platforms on which the products could be sold. Also, the organizations are trying t...
Q: Listed below are three different products in various stages of the product life cycle. What marketin...
A: There are four stages of product life cycle; which are, introduction stage, growth stage, maturity s...
Q: you have political forces for your business which is terrorism and government policies. how you will...
A: Political Policies - In politics, economics, and business, a policy is a set of ideas or techniques ...
Q: Define cross-channel consumers and the role of transactional and promotional websites in reaching th...
A: Cross-channel advertising is like multi-direct showcasing in that it includes correspondence across ...
Q: In 1986, the U.S. Congress enacted a regulation (PL99-509) requiring railroads to disclose contractu...
A: Competition for the market implies the attempts and competitive strategies followed by the firms to ...
Q: Gaming and social media are among the most popular mobile app categories in the U.S. What do you thi...
A: Mobile devices, social media and gaming has become a very significant part of life of consumers to i...
Q: Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, i...
A: A company can attract capital and higher valued shareholders only if it has strong and consistent gr...
Q: make a conclusion(a paragraph) about a calculator as the product of a company, for a proposal paper.
A: Summarizing your essential points, overcoming objections, and closing with a flourish are all part o...
Q: Evaluate the trade/logistics risks related to land transport routes, channels, and modes.
A: *Introduction - For any successful business organization the most essential event is to transport th...
Q: 2 List and discuss the key characteristics of organi- zational buying that make it different from co...
A: Buying concept in marketing describes the process of purchasing products by the customers. Customers...
Q: Apply what you have learned in this lesson by providing at least five products that utilize the mark...
A: Marketing Communications - When there are so many various approaches to assessing consumer goals and...
Q: What factors have contributed to the creation of winners and losers in the disintermediation/reinter...
A: Cutting out the intermediaries in e-commerce transactions is referred to as disintermediation. Gener...
Q: Explain the following concepts using at least two sentences. (a) hazrd (d) risk assessm...
A: Hazard:- It is the potential source of harm. Events, circumstances that cause damage to the property...
Q: Develop a sales plan, focusing on the organizational structure you would use for your salesforce (g...
A: Sales plan is related to strategy for selling the product. It focuses on different aspects of the co...
Q: Explain how marketingmanagers positionproducts in themarketplace.
A: Market positioning is the capacity to affect customer perception of a brand or product compared to c...
Q: Star SBUS producé à lôt or that need investment.
A: Every company attracts lots of shareholders only if it grows strongly. When a company grows, it's pr...
Q: what do you feel are factors that would affect you as a manager when menu planning? explain How woul...
A: The manager must be very careful while planning the menu. Many factors are needed to be considered w...
Q: Explain the product life-cycle concept.
A: The product life cycle is the series of stages that a new product goes through as it develops. The i...
Q: If you are hired by an organization, you would be least hurt by inflation if Your employer has a cos...
A: * Option B , If your employer provides fixed annual increases in salaries and benefits in the employ...
Q: Explain why a relational database is seen as a platform of structured data.
A: Relational database by the name itself searches suggest about the relations formed by data. The abov...
Q: If you are asked to introduce electrical scooters what variables do you consider to do market segmen...
A: Electric scooters run on rechargeable battery. They require low operating cost and are eco-friendly ...
Q: Explain why “language interpretation” can cause problems in an International Marketing strategy with...
A: Language is one of the foremost formidable barriers to effective advertising communication. Internat...
Q: Why did the buying pattern at Starbucks depict loyalty on the part of customers toward the store? (1...
A: Customer buying pattern means the products they buy, when they buy and how they buy. Customer loyalt...
Q: Explain how regulatory forces ensure competition and protect producers and consumers.
A: Environment scanning illustrates the procedure of frequently obtaining information on affairs happen...
Q: How has an understanding of consumer behavior helped Coppertone grow in the United States and around...
A: Coppertone is a well-established and reputed firm in the suntan and sunscreen business segment. Its ...
Q: How does Alison Capossela provide solutions for Xerox customers?
A: Personal selling enables a detailed explanation of the particular product. Personal selling is one o...
Q: How are the SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, and Grand Strategy Matrix similar? How...
A: So before we begin with contrasting them with each other and stating similarities and differences am...
Q: 7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- v...
A: Firms create and manufacture products. These products are then bought by consumers. There are differ...
Q: Critically analyze the major forces in the global macro environment that could affect the marketing ...
A: There are several factors which surrounds a business and affect its functioning and performance,eith...
Q: 7 The goal-setting step in the planning phase of the strategic marketing process sets quantified obj...
A: Strategic marketing process is the process of planning, implementing, and developing objectives and ...
Q: What is the new-product strategy development stage in the new-productdevelopment process?
A: The process of taking a product or service from concept to market is known as new product developmen...
Q: Describe Porter’s generic business strategies and synergy analysis planning frameworks
A: generic business strategies is comprised of 3 broad strategies: price leadership, distinctiveness, i...
Q: This describes an organization in which technology, organizational structure, human resources, and p...
A: The answer to the question is-
Q: Distinguish among industrial, reseller, and government organizational markets.
A: Industrial Market-The industrial market is a marketing category based on business-to-business operat...
Q: Discuss how the characteristics of adoption will affect the success of this new product.
A: Relative Advantage. The relative advantage alludes to the degree to which a development shows up pre...
Q: Explain why certain types of products and services are particularly suited for interactive marketing...
A: Interactive marketing is a kind of marketing strategy that uses two way communication channels to co...
Q: 4 Why would Xerox be concerned about its name becoming generic?
A: Xerox creates customer value by using personal selling techniques in the following manner: • Sales r...
Q: You have been asked to explain how rivalry among companies competing in the industry affects the ind...
A: It is essential to engage with business brokers to examine the five factors of the industry, commonl...
How or what is the approach in marketing to the individual customer?
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