In exponential smoothing, if ɑ = 0.3, then the damping factor for use in forecasting should be: *       o .70 o .60 o .40 o .50 o .30

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
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Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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In exponential smoothing, if ɑ = 0.3, then the damping factor for use in forecasting should be: *
 
 
 
o .70
o .60
o .40
o .50
o .30
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