ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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In his discussion of the impact of Globalization, Mike Myatt asserted the following: "In today's market-place, conductinbg business internationally is as much of a defensive play as an offensive play." Futher elaborated on menaing of this sentance by clearly articulating his implications of a defensive versus offensive position.

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