In marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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In marketing of services, managers must be conversant with the characteristicsof services that differentiate them from goods marketing. Describe, using examples, any five characteristics of services.

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9780357033791
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