In relation to bargaining power with Buyers.   Explain each point: -They purchase a substantial portion of an industry's total output.   -Sales of the product they purchase represent a significant portion of the seller's annual revenue. -They could opt for another product paying little or no switching cost.   -The industry's products are not differentiated or are standardized and the buyers pose a credible threat in the event that they integrate backward into the industry of the sellers.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter23: Managing Vertical Relationships
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In relation to bargaining power with Buyers.

 

Explain each point:

-They purchase a substantial portion of an industry's total output.

 

-Sales of the product they purchase represent a significant portion of the seller's annual revenue.


-They could opt for another product paying little or no switching cost.

 

-The industry's products are not differentiated or are standardized and the buyers pose a credible threat in the event that they integrate backward into the industry of the sellers.

 

 

 

 

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