In the 2006 MLB baseball season, the Chicago Cubs finished last in their division, although they maintained robust attendance at games. Before the 2007 season, the Chicago Cubs spent a lot of money on free agents. For example, they spent $136 million of ran eight year deal with left fielder Alfonso Soriano, $21 million for a three year deal with starting pitcher Jason Marquis, and $40 million for a four year deal with another pitcher, Ted Lilly. As a result, the annual payroll went up by $29 to $30 million. Because player salaries are a fixed cost, tic ket prices should not have risen as a result of the increased payroll, yet ticket prices did rise! What happened here? Illustrate (using graphs) and explain.
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