In the digital age of mariketing, special care must be taken to ensure thet programmatic ads appear on wetsites allgned with a company's strategs, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each taced boycotts trom social media usens when automated ads for these companies showed up on the Braitbart wetsite (Chiantarkatar.com wetsite). Isimportant tor mariceting professionais to understand a company's values and cuture. The tolowing data are trom an eceriment designed to investigate the percestion of corporate etnical values among individuals specializing in mariketing (higher scores indicate higher ethical values).
In the digital age of mariketing, special care must be taken to ensure thet programmatic ads appear on wetsites allgned with a company's strategs, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each taced boycotts trom social media usens when automated ads for these companies showed up on the Braitbart wetsite (Chiantarkatar.com wetsite). Isimportant tor mariceting professionais to understand a company's values and cuture. The tolowing data are trom an eceriment designed to investigate the percestion of corporate etnical values among individuals specializing in mariketing (higher scores indicate higher ethical values).
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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