In the digital age of mariketing, special care must be taken to ensure thet programmatic ads appear on wetsites allgned with a company's strategs, culture, and ethics. For example, in 2017, Nordstrom, Amazon, and Whole Foods each taced boycotts trom social media usens when automated ads for these companies showed up on the Braitbart wetsite (Chiantarkatar.com wetsite). Isimportant tor mariceting professionais to understand a company's values and cuture. The tolowing data are trom an eceriment designed to investigate the percestion of corporate etnical values among individuals specializing in mariketing (higher scores indicate higher ethical values).

MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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Chapter1: Starting With Matlab
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In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites allgned with a company's strategy, culture, and ethics. For example, In 2017, Nordstrom, Amazon, and Whole Foods esch faced boycotts from social media users when automated ads for these
companles showed up on the Braltbart website (Chlatarkater.com website). It is Important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to imvestigate the perception of corporate ethical values among individuals speciallzing in
marketing (higher scores indicate higher ethical values).
Marketing Managers
Marketing Research
Advertising
11
12
11
10
11
11
a. Use a- 0.05 to test for a significant difference in perception among the three groups.
Compute the values Identified below (to 2 decimals, if necessary).
Sum of Squares, Treatment
61.00 0
Sum of Squares, Error
Mean Squares, Treatment
Mean Squares, Error
Calculate the value of the test statistic (to 2 decimals).
The p-value is lea then 0.01
What is your conclusion?
Conclude the meen perception score for the thre groups ere not ell the seme
b. Using a- 0.05, determine where differences between the mean perception scores occur.
Calculate Fisher's LSD value (to 2 decimals).
Test whether there is a significant difference between the means for marketing managers (1), marketing research specialsts (2), and advertising speciallsts (3)
Absolute Value
Difference (to l decimal)
Conclusion
Osignificent difference O
Significent difference
Transcribed Image Text:In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites allgned with a company's strategy, culture, and ethics. For example, In 2017, Nordstrom, Amazon, and Whole Foods esch faced boycotts from social media users when automated ads for these companles showed up on the Braltbart website (Chlatarkater.com website). It is Important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to imvestigate the perception of corporate ethical values among individuals speciallzing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 11 12 11 10 11 11 a. Use a- 0.05 to test for a significant difference in perception among the three groups. Compute the values Identified below (to 2 decimals, if necessary). Sum of Squares, Treatment 61.00 0 Sum of Squares, Error Mean Squares, Treatment Mean Squares, Error Calculate the value of the test statistic (to 2 decimals). The p-value is lea then 0.01 What is your conclusion? Conclude the meen perception score for the thre groups ere not ell the seme b. Using a- 0.05, determine where differences between the mean perception scores occur. Calculate Fisher's LSD value (to 2 decimals). Test whether there is a significant difference between the means for marketing managers (1), marketing research specialsts (2), and advertising speciallsts (3) Absolute Value Difference (to l decimal) Conclusion Osignificent difference O Significent difference
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