In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. Fo example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 9 3 5 10 2 4 3 4 8 4 9 2 4 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment
In the digital age of marketing, special care must be taken to ensure that programmatic ads appear on websites aligned with a company's strategy, culture, and ethics. Fo example, in 2017, Nordstrom, Amazon, and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com website). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 9 3 5 10 2 4 3 4 8 4 9 2 4 a. Use a = 0.05 to test for a significant difference in perception among the three groups. Compute the values identified below (to 2 decimals, if necessary). Sum of Squares, Treatment Sum of Squares, Error Mean Squares, Treatment
Big Ideas Math A Bridge To Success Algebra 1: Student Edition 2015
1st Edition
ISBN:9781680331141
Author:HOUGHTON MIFFLIN HARCOURT
Publisher:HOUGHTON MIFFLIN HARCOURT
Chapter11: Data Analysis And Displays
Section11.4: Two-ways Tables
Problem 26E
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