In the early 1990s researchers at The Ohio State University studied consumer ratings of six fast-food restaurants: Borden Burger, Hardee's, Burger King, McDonald's, Wendy's, and White Castle. Each of 406 randomly selected individuals gave each restaurant a rating of 1, 2, 3, 4, 5, or 6 on the basis of taste, and then ranked the restaurants from 1 through 6 on the basis of overall preference. In each case, 1 is the best rating and 6 the worst. The mean ratings given by the 406 individuals are given in the following table: Mean Mean Restaurant Taste Preference Borden Burger 3.5659 4.2552 Hardee's 3.329 4.0911 Burger King 2.4231 3.0052 McDonald's 2.0895 2.2429 Wendy's 1.9661 2.5351 White Castle 3.8061 4.7812 Figure 14.16 gives the Excel output of a simple linear regression analysis of this data. Here, mean preference is the dependent variable and mean taste is the independent variable. Recall that a labeled Excel regression output is given on page 505. a Find the least squares point estimate b, of B, on the computer output. Report and interpret this estimate. b Find the 95 percent confidence interval for B, on the output. Report and interpret the interval.

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Question 1
In the early 1990s researchers at The Ohio State University studied consumer ratings of six
fast-food restaurants: Borden Burger, Hardee's, Burger King, McDonald's, Wendy's, and White
Castle. Each of 406 randomly selected individuals gave each restaurant a rating of 1, 2, 3, 4, 5, or
6 on the basis of taste, and then ranked the restaurants from 1 through 6 on the basis of overall
preference. In each case, 1 is the best rating and 6 the worst. The mean ratings given by the
406 individuals are given in the following table:
Mean
Mean
Taste
Restaurant
Preference
Borden Burger
3.5659
4.2552
Hardee's
3.329
4.0911
Burger King
2.4231
3.0052
McDonald's
2.0895
2.2429
Wendy's
1.9661
2.5351
White Castle
3.8061
4.7812
Figure 14.16 gives the Excel output of a simple linear regression analysis of this data. Here, mean
preference is the dependent variable and mean taste is the independent variable. Recall that a
labeled Excel regression output is given on page 505.
a Find the least squares point estimate b, of B, on the computer output. Report and interpret this
estimate.
b Find the 95 percent confidence interval for ß, on the output. Report and interpret the interval.
Transcribed Image Text:Question 1 In the early 1990s researchers at The Ohio State University studied consumer ratings of six fast-food restaurants: Borden Burger, Hardee's, Burger King, McDonald's, Wendy's, and White Castle. Each of 406 randomly selected individuals gave each restaurant a rating of 1, 2, 3, 4, 5, or 6 on the basis of taste, and then ranked the restaurants from 1 through 6 on the basis of overall preference. In each case, 1 is the best rating and 6 the worst. The mean ratings given by the 406 individuals are given in the following table: Mean Mean Taste Restaurant Preference Borden Burger 3.5659 4.2552 Hardee's 3.329 4.0911 Burger King 2.4231 3.0052 McDonald's 2.0895 2.2429 Wendy's 1.9661 2.5351 White Castle 3.8061 4.7812 Figure 14.16 gives the Excel output of a simple linear regression analysis of this data. Here, mean preference is the dependent variable and mean taste is the independent variable. Recall that a labeled Excel regression output is given on page 505. a Find the least squares point estimate b, of B, on the computer output. Report and interpret this estimate. b Find the 95 percent confidence interval for ß, on the output. Report and interpret the interval.
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