In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter20: The Global Economy
Section: Chapter Questions
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In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?

 

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