Geely Auto is headquartered in Hangzhou, China, and has 22 productions plants across China as well as three assembly plants overseas. Geely Auto Group also operates five R&D centres around the world, with facilities in Ningbo, Hangzhou, Gothenburg, Coventry and Frankfurt as well as five global design centres in Shanghai, Gothenburg, Barcelona, California and Coventry. Geely has 49% interest in Proton and the other 51% is owned by DRB Hicom. Proton has two plants; in Shah Alam as well as Tanjung Malim plant which assembles the hot sellers - Proton X50 and X70 SUV. Most of the parts for both SUVs are imported from Geely China plant such as such as engine, transmission, chassis, electronics and stamped parts are shipped to Port Klang. Proton sold a total of 13,013 vehicles (domestic and export sales combined) in the month of October 2022, bringing the national carmaker's sales for the year- to-date to 115,366 units. Although slightly down on the monthly sales volume compared to the 14,872 units sold in the preceding month of September 2022, this nonetheless means Proton has exceeded the 114,708-unit volume it achieved for the full year of 2021 with two months to spare, and also means that year-to-date sales have increased by 33.6% for the first 10 months of the year. Question: 1) One of the problems faced by Proton is lack of parts replacement if there are defective parts shipped to Malaysia especially electronic parts from China for the X70 and X50 models. Customers also complains about shortage of replacement parts for accidents repair. What would be the best way for Proton to overcome this problem?

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Geely Auto is headquartered in Hangzhou, China, and has 22 productions plants
across China as well as three assembly plants overseas. Geely Auto Group also
operates five R&D centres around the world, with facilities in Ningbo, Hangzhou,
Gothenburg, Coventry and Frankfurt as well as five global design centres in
Shanghai, Gothenburg, Barcelona, California and Coventry. Geely has 49%
interest in Proton and the other 51% is owned by DRB Hicom. Proton has two
plants; in Shah Alam as well as Tanjung Malim plant which assembles the hot
sellers
- Proton X50 and X70 SUV. Most of the parts for both SUVs are imported from
Geely China plant such as such as engine, transmission, chassis, electronics and
stamped parts are shipped to Port Klang.
Proton sold a total of 13,013 vehicles (domestic and export sales combined) in
the month of October 2022, bringing the national carmaker's sales for the year-
to-date to 115,366 units. Although slightly down on the monthly sales volume
compared to the 14,872 units sold in the preceding month of September 2022,
this nonetheless means Proton has exceeded the 114,708-unit volume it
achieved for the full year of 2021 with two months to spare, and also means that
year-to-date sales have increased by 33.6% for the first 10 months of the year.
Question:
1) One of the problems faced by Proton is lack of parts replacement if there
are defective parts shipped to Malaysia especially electronic parts from
China for the X70 and X50 models. Customers also complains about
shortage of replacement parts for accidents repair. What would be the
best way for Proton to overcome this problem?

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If Proton wants to assemble electric vehicle rebadged from Geely at Proton assembly
plant, what type of preparations that are needed by Proton? Discuss in terms of
capacity, quality, assembly process, supply chain, charging stations. What would be
the best location for the assembly line of the EV (Shah Alam or Tanjong Malim) ?

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