In​ 2012, the Campbell Soup Company acquired Bolthouse Farms for​ $1.55 billion. This acquisition increased the level of vertical integration in​ Campbell, as Bolthouse Farms owned and operated extensive farming operations where it produced many food items used in​ Campbell's products.   Suppose that the value of produce provided by these farms after the acquisition would be ​$75 million per year for Campbell and​ that, in​ addition, Campbell could save ​$20 million per year in costs it would otherwise spend in searching for and negotiating over equivalent produce. ​ However, the transaction cost of the acquisition​ (lawyers' fees,​ re-locating some production​ facilities, paying severance to unnecessary​ employees, etc.) required a​ one-time payment of $45 million.     Assume that Campbell receives the produce related benefits in perpetuity. If the interest rate used to discount future earnings is 5​%, what is the present value of net benefits to​ Campbell?

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter10: Cost Functions
Section: Chapter Questions
Problem 10.1P
icon
Related questions
Question
100%
In​ 2012, the Campbell Soup Company acquired Bolthouse Farms for​ $1.55 billion. This acquisition increased the level of vertical integration in​ Campbell, as Bolthouse Farms owned and operated extensive farming operations where it produced many food items used in​ Campbell's products.  
Suppose that the value of produce provided by these farms after the acquisition would be
​$75 million per year for Campbell and​ that, in​ addition, Campbell could save ​$20 million per year in costs it would otherwise spend in searching for and negotiating over equivalent produce. ​ However, the transaction cost of the acquisition​ (lawyers' fees,​ re-locating some production​ facilities, paying severance to unnecessary​ employees, etc.) required a​ one-time payment of $45 million.  
 
Assume that Campbell receives the produce related benefits in perpetuity. If the interest rate used to discount future earnings is 5​%, what is the present value of net benefits to​ Campbell?
 
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Monopoly
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Microeconomic Theory
Microeconomic Theory
Economics
ISBN:
9781337517942
Author:
NICHOLSON
Publisher:
Cengage
Managerial Economics: Applications, Strategies an…
Managerial Economics: Applications, Strategies an…
Economics
ISBN:
9781305506381
Author:
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:
Cengage Learning