Interpret the coefficient of "Promotion deal X Complain Freq"  What does it mean?

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
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Interpret the coefficient of "Promotion deal X Complain Freq"  What does it mean?

Final Model (Phase 1)
Independent Variable
Promotion deal
Complain Freq
Promotion deal X Complain Freq
Study (=1)
Promotion deal X Study (-1)
Transaction Amount
N
Prob > F
R²
Adjusted R²
p-values in parentheses
Male
Heavy
Constant
*p <0.05, ** p <0.01,
***
Coefficient (p-value)
1.846 (0.000)
T
-3.819 (0.000)
0.485 (0.000)
***
1.670 (0.157)
-0.271* (0.037)
p <0.001
1.634 (0.000)
0.217 (0.697)
0.830 (0.183)
10.18 (0.000)
Dependent Variable
Likelihood_Revisit
122
0.000
0.985
0.984
Standardized Beta
0.413 ***
-0.218 ***
0.141 ***
0.036
-0.046 *
0.682 ***
0.005
0.017
Transcribed Image Text:Final Model (Phase 1) Independent Variable Promotion deal Complain Freq Promotion deal X Complain Freq Study (=1) Promotion deal X Study (-1) Transaction Amount N Prob > F R² Adjusted R² p-values in parentheses Male Heavy Constant *p <0.05, ** p <0.01, *** Coefficient (p-value) 1.846 (0.000) T -3.819 (0.000) 0.485 (0.000) *** 1.670 (0.157) -0.271* (0.037) p <0.001 1.634 (0.000) 0.217 (0.697) 0.830 (0.183) 10.18 (0.000) Dependent Variable Likelihood_Revisit 122 0.000 0.985 0.984 Standardized Beta 0.413 *** -0.218 *** 0.141 *** 0.036 -0.046 * 0.682 *** 0.005 0.017
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