Introduction to Marketing Write short notes on the following with examples. 3 Ps of services organization Integrated marketing communication (IMC) Skimming and penetration pricing strategy
Introduction to Marketing Write short notes on the following with examples. 3 Ps of services organization Integrated marketing communication (IMC) Skimming and penetration pricing strategy
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
Introduction to Marketing
Write short notes on the following with examples.
- 3 Ps of services organization
- Integrated marketing communication (IMC)
- Skimming and penetration pricing strategy
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