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Is it more effective to sell to a certain clientele by offering bundled products and services?
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- Why do you think most companies make use of celebrities in their marketing promotional activities?How is a college textbook sales representative compensated?How do you respond to this situation? * What do you tell your salespeople? * Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue. *
- Marketing products is the science of sales. Approaches are based on demographic profiles (age, gender, social class) and techniques to gain compliance (a purchase or agreement). As you have experienced foot-in-the-door approaches, please provide two real-life examples.Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?What are some things that make a profession in selling appealing/not appealing?