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Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
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- Describe at least two segments of the market for Tesla electronic vehicles. List the different needs,demographics, and psychographics for owning a Tesla for each of these segmentshttps://www.jackery.com/products/explorer-1000-portable-power-station Based on what you learned about this product(https://www.jackery.com/products/explorer-1000-portable-power-station), describe the B2C marketing mix. Product: Price: Place: Promotion: Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:Product: Apple HomeLife Product Description: Apple HomeLife is a clever home solution that combines and seamlessly decorates contemporary purchasers' linked lifestyles. It leverages Apple's knowledge in an era of user enjoyment and ecosystem integration to offer a unified and intuitive management middle for diverse elements of home automation. The device will allow customers to manipulate their clever devices effortlessly, optimize strength efficiency, and enhance domestic security, all from the ease of their Apple devices. Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc)…
- Marketing Lab: Disney and Surge Pricing Pricing; Basis for pricing; Pricing objectives; Pricing strategy Name:________________________________ Please answer each of the following questions as completely as possible while watching the video. Your answer should not exceed the space provided below each question. The writing style should follow Times new Roman 12 point font size single spacing. 1. What basis of pricing is Disney planning to adopt? Why? 2. Based on the commercial, what do you think is Disney’s pricing objective for adopting surge-based pricing? 3. What type of pricing strategy do you think Disney will adopt if it embraces surge pricing?Reliance Jio is launching a new affordable VR device in the Indian market. The primary objective of this would be to allow users to view content in an immersive way. But this is a new product segment in the Indian market and theres poor awareness along with no strong positioning currently. As a marketing manager, create a strategy to position this product for the Indian market and devise a GTM for its successful launch.TBZ is a fruit juice brand owned by the Aroma Group (Aroma). This company is one of the largest confectionery manufacturers in Malaysia which started its business manufacturing candy. TBZ began in 2018 by just producing orange juice. Currently, TBZ is not just an orange juice brand as it offers different flavours of juices from apple, strawberry, mango and others. Recently, TBZ announced that the company is going to launch TBZ instant coffee. While Aroma sees potential in the European market and will officially launch Aroma products to the European market. Question With the aid of a diagram, appraise the Product/Market Expansion Grid. Based on the above information, identify the types of Product/Market Expansion Grid strategies practised by Aroma.
- TBZ is a fruit juice brand owned by the Aroma Group (Aroma). This company is one of the largest confectionery manufacturers in Malaysia which started its business manufacturing candy. TBZ began in 2018 by just producing orange juice. Currently, TBZ is not just an orange juice brand as it offers different flavours of juices from apple, strawberry, mango and others. Recently, TBZ announced that the company is going to launch TBZ instant coffee. While Aroma sees potential in the European market and will officially launch Aroma products to the European market. Question Examine the types of brand development strategies. Based on the above information, identify with example the brand development strategies used by TBZ.Rosewood hotel; a five (5) star hotel was established on the 6th of April, 2016 in Ghana. The hotel adopted differential pricing for different rooms. Interestingly, the hotel has unofficial cartel for deciding the room tariff. Rosewood hotel is located in Tsopoli - away from the city where there is less pollution, and relatively less traffic congestion. It is in fact a beautiful landscape. Rosewood hotel is not into heavy promotion, but the group advertises via magazines and some amount of event sponsorship. They rely more on direct marketing activities. Rosewood’s hotel maintains its natural environment and latest state of the art facilities. The hotel understands the role played by people in a service organization and market their service offer to their own employees so that the employees understand the need for maintaining high quality standards. The service quality at Rosewood Hotel has always met the consumer’s expectation. Process management is an essential element of Rosewood’s…Rosewood hotel; a five (5) star hotel was established on the 6th of April, 2016 in Ghana. The hotel adopted differential pricing for different rooms. Interestingly, the hotel has unofficial cartel for deciding the room tariff. Rosewood hotel is located in Tsopoli - away from the city where there is less pollution, and relatively less traffic congestion. It is in fact a beautiful landscape. Rosewood hotel is not into heavy promotion, but the group advertises via magazines and some amount of event sponsorship. They rely more on direct marketing activities. Rosewood’s hotel maintains its natural environment and latest state of the art facilities. The hotel understands the role played by people in a service organization and market their service offer to their own employees so that the employees understand the need for maintaining high quality standards. The service quality at Rosewood Hotel has always met the consumer’s expectation. Process management is an essential element of Rosewood’s…
- Question:To what extent is the application of the Product Life Cycle (PLC) helpful to the marketing manager? Discuss with reference to relevant theory/models and examples. The applications of PLC To describe & explain u A product class (e.g. Gasoline-powered automobiles) u A product form (e.g. SUV) u A brand (e.g. the Ford Escape) u Marketing strategies (e.g. an international expansion) To describe & explain u Styles u Fashions u Fad Examples should be supplied discussion and analysis of the applications of product life cycle with examples. discussion of what it means to employ product life cycle model. Clearly described and illustrated benefits of product life cycle model and consideration of limitations.Company - GLOBAL SHOP DIRECT (attached picture) 1. New Product Pricing Strategies:a. Market Skimming -b. Market Penetration -2. Product Mix Strategies:a. Product Line Pricing -b. Optional Product - c. Captive product pricing - d. By-product pricing - e. Product bundle pricing - 3. Price Adjustment Strategies:a. Discount and allowance pricing -b. Segmented pricing -c. Promotional pricing - d. Geographical pricing - e. Dynamic pricing - f. International pricing -Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Define the media strategy that you consider appropriate and the advertising formats you would use.