Is it possible for the airline to increase their ticket price further? How will it affect their revenue?

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Q: financial ratios?

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Q: 'direct costs'

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Pricing

Pricing is used as a term in finance and economics, pricing is the process of fixing a value for a product or a service. Pricing establishes a value for a product or service that the customer has to pay. A business can choose from different strategies while deciding to set prices.