It’s increasingly clear that many postings on blogs and product reviews on Web sites are fake or are posted there to manipulate consumers’ opinions. How big a problem is this if consumers increasingly look to consumer generated product reviews during the stage of information search? What steps, can marketers take to handle this problem?
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It’s increasingly clear that many postings on blogs and product reviews on Web sites
are fake or are posted there to manipulate consumers’ opinions. How big a problem
is this if consumers increasingly look to consumer generated product reviews during
the stage of information search? What steps, can marketers take to handle this
problem?
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- Please agree/disagree and add more information regarding the below message. "The Big Data phenomenon has undoubtedly changed marketing forever. First and foremost, as mentioned in the lecture videos, the Big Data phenomenon is prevalent in our every day lives through social media. Many advertisements and posts that are shown to us on our social media apps are derived from our google searches, interests, and interactions on the internet. For example, if I were to watch many videos on YouTube about sneakers, or make many Google searches on Jordans, it is likely that advertisements of sneakers would appear on my Instagram or TikTok feeds. This can be very beneficial to consumers because we are automatically presented ads on products that we have previously shown interested in, without having to go out of our ways to search for products. On the other hand; however, some individuals may view this as an invasion of privacy. Some people may feel uncomfortable with the idea that our interests…What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.1.What could be the possible risk/s in database marketing? 2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain 3. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think the ‘spray and pray’ approach is effective in attracting and retaining customers?The idea of spray and pray marketing is to send advertisements, or other forms of marketing communications, out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray).
- Make BeatBox beverage company consumer analysis as a below instruction. * A consumer analysis is the flip side of industry analysis; it is the demand side of the equation. In a consumer(or market) analysis, a marketer examines the factors that drive current demand and growth for both theoverall market and for the firm’s brand.You can use several methods to collect information for your consumer analysis: surveys, consumerinterviews, field research.Description of the demographics and (if possible) the psychographics of its customers. Include consumerprofiles. Should be expressed in terms of demographics and psychographics (subset of the customeranalysis) with product focus. One way to combine demographics and psychographics and get a sense of themarket is to generate a brief character sketch of the typical target consumer (a consumer profile).B-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?Many market researchers have their favourite research approaches or techniques, althoughdifferent researchers often have different preferences. Some researchers maintain that theonly way to really learn about customers or brands is through in-depth qualitative research.Others contend that only legitimate and defendable form of marketing research involvesquantitative measures. Discuss with the use of examples and drawing from relevant literature.
- Ethical Considerations. Is it ethical to observe shoppers for the purposes of marketing research withouttheir knowledge and permission? Why or why not?1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
- Who are typical online buyers and sellers? What are some ofthe strategic implications of these facts to online marketersPlease do not give solution in image format thanku Why would a sport marketer need to segment his or her market? Trail (2018) suggested that the four key criteria for market segmentation are: identifiability, substantiality, accessibility, and responsiveness. Why are these four criteria important? On Slide 4, which of these bases for segmentation are best at predicting consumer behavior? Which will explain why people consume sport the best, though?What is a marketing information system (MIS)? Whattypes of information does it indude?