Jose owns a donut business in Los Angeles, and he wants to increase his total revenue. He knows that, when donuts are $1, he sells 200 an hour, and when he lowers the price to $0.75, he sells 280 an hour. A) Using the midpoint method, compute the price elasticity of demand for Jose’s donuts. Please show the formula used for understanding.  B) Based on (A) is demand for Jose’s donuts elastic or inelastic? How do you know? Explain  C) Should he raise or lower the price to generate more revenue.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
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Problem 7E: In an attempt to increase revenues and profits, a firm is considering a 4 percent increase in price...
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Jose owns a donut business in Los Angeles, and he wants to increase his total revenue. He knows that, when donuts are $1, he sells 200 an hour, and when he lowers the price to $0.75, he sells 280 an hour.

A) Using the midpoint method, compute the price elasticity of demand for Jose’s donuts. Please show the formula used for understanding. 

B) Based on (A) is demand for Jose’s donuts elastic or inelastic? How do you know? Explain 

C) Should he raise or lower the price to generate more revenue. 

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