Kindly do a one page report/analysis of the McMichael Inc case study and make recomendation on which decision the company should make. Whether it should stick with the French company or go with OSA.

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ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
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Kindly do a one page report/analysis of the McMichael Inc case study and make recomendation on which decision the company should make. Whether it should stick with the French company or go with OSA.

346 / 577
McMichael Inc.
Art Flynn, packaging buyer for McMichael Inc. (MI),
was working on an import substitution project involving
a local minority supplier. He was concerned, however,
*1
Purchasing and Supply
97%
F6
F7
McMichael Inc., a medium-sized company, had over
the years specialized in prescription skin-care products,
a market niche in which it had developed an excellent
reputation. About three years ago, after extensive testing,
MI had introduced a new facial cream in a special pack-
age that allowed for precise measurement of the quan-
tity dispersed. The container, manufactured by a French
firm for a different application, was fairly expensive at
an FOB MI's factory cost of $0.36. What concerned Art
Flynn even more, however, were the quality and delivery
problems encountered. Communications with the manu-
facturer were difficult, and Art had the impression the
manufacturer did not seem to care much about MI's busi
ness, which, as Art knew, was only a small proportion of
their total volume produced.
With the cooperation of MI's marketing, engineering.
F8
that his efforts would be fruitless because his original pro-
posal had been flatly rejected by the plant manager as too
expensive.
F9
Management
When Art submitted this quote along with the request
for a $56,000 mold investment up front, the plant man-
ager and treasurer both turned it down, arguing that the
24-month payback on the mold was far too long and that
the company had better investment opportunities with a
12-month payback.
Art was disappointed because he had hoped this proj-
ect would assist in helping him meet his savings target
for the year. When he talked the idea over with his man-
ager, Louise Moffat, she suggested he give it another try.
She said, "I am sure that if you can get the mold pay-
back down to 15 months, you will get a warmer rec:
er reception ind
There are not that many deals around this company that
pay for themselves in one year." She also suggested that to a
Art talk to marketing to see if some other products could
use the same packaging and talk the production schedul-
53°F Cloudy
F10
Chapter 11 Cost Management 327
F11
F12
Home
A
End
Transcribed Image Text:346 / 577 McMichael Inc. Art Flynn, packaging buyer for McMichael Inc. (MI), was working on an import substitution project involving a local minority supplier. He was concerned, however, *1 Purchasing and Supply 97% F6 F7 McMichael Inc., a medium-sized company, had over the years specialized in prescription skin-care products, a market niche in which it had developed an excellent reputation. About three years ago, after extensive testing, MI had introduced a new facial cream in a special pack- age that allowed for precise measurement of the quan- tity dispersed. The container, manufactured by a French firm for a different application, was fairly expensive at an FOB MI's factory cost of $0.36. What concerned Art Flynn even more, however, were the quality and delivery problems encountered. Communications with the manu- facturer were difficult, and Art had the impression the manufacturer did not seem to care much about MI's busi ness, which, as Art knew, was only a small proportion of their total volume produced. With the cooperation of MI's marketing, engineering. F8 that his efforts would be fruitless because his original pro- posal had been flatly rejected by the plant manager as too expensive. F9 Management When Art submitted this quote along with the request for a $56,000 mold investment up front, the plant man- ager and treasurer both turned it down, arguing that the 24-month payback on the mold was far too long and that the company had better investment opportunities with a 12-month payback. Art was disappointed because he had hoped this proj- ect would assist in helping him meet his savings target for the year. When he talked the idea over with his man- ager, Louise Moffat, she suggested he give it another try. She said, "I am sure that if you can get the mold pay- back down to 15 months, you will get a warmer rec: er reception ind There are not that many deals around this company that pay for themselves in one year." She also suggested that to a Art talk to marketing to see if some other products could use the same packaging and talk the production schedul- 53°F Cloudy F10 Chapter 11 Cost Management 327 F11 F12 Home A End
346 / 577
with the cooperation of Mi 3 marketing, engineering,
production, and quality control personnel, Art had found a
local minority supplier who appeared capable of meeting
MI's requirements. This custom molding firm, OSA Inc.,
was owned by Bert Wood, a bright engineer, who had pur-
chased the firm several years earlier when the previous
owner wished to retire. OSA Inc. had its own tool and die
manufacturing operation as well as its own molding shop.
It depended heavily on automotive contracts, a situation
Bert Wood wished to correct by acquiring more nonau-
tomotive business. In conjunction with MI's engineers,
Bert Wood had worked out a mold design for the cream
dispenser and included several suggestions for minor
improvements. The cost of the mold was $56,000, an
investment Bert Wood was in no position to make and that
MI would have to absorb up front. Bert Wood quoted a
unit price of $0.27 based on purchase quantities of 30,000
units at a time and an annual volume estimated at 300.000
units. Bert Wood had submitted a cost breakdown of this
quote as follows:
Resin
Labor
Overhead"
97%
Overhead breakdown.
Power
Depreciation
Space, insurance, light
and heat, taxes, supervision
16¢
3¢
8€
27¢
le
USC De same packaging and talk the production stheaure
ing group to check if different production quantities: could
be ordered.
When Art talked to the marketing people, he found
out that the package was ideal for another product to be
introduced shortly and with an annual demand estimated
at 100,000 units. Marketing had been uneasy about using
the French package because of the difficulties encoun-
tered with it and assured Art that if he could get a reliable
domestic source, this option would be highly attractive.
The scheduling group, for a number of years, had
used a modified MRP system. When Art discussed the
new package idea with them, they told him that if the
new product and the older one were to be packaged in
the same package, a total package requirement of about
40,000 units would make sense and that the master pro-
duction schedule could easily be adjusted to run the two
products in conjunction.
Art also discussed the situation with the resin supplier,
who indicated that his quote to Bert Wood had beer: based
on the lot size of 30,000 packages, but that a 40,000 unit
lot would fall into a new price bracket 5 percent lower
than the originally quoted price.
Art wondered just what effect all of this new informa-
tion would have on his original proposal. He knew that
Bert Wood had been adamant about his $0.27 quote. Bert
Wood had said, "I know I am classified as a minority sup-
plier. But I don't want to hide behind that fact. I want
no special favors from any of my customers. Ner am I
in a position to make special gifts to anyone else. I have
had to borrow at what I consider to be ridiculously high
interest rates to buy this company. Now I have to make it dow
pay off. My $0.27 price is as low as I can go, as ar as I to activ
can see."
53°F Cloudy A B
Transcribed Image Text:346 / 577 with the cooperation of Mi 3 marketing, engineering, production, and quality control personnel, Art had found a local minority supplier who appeared capable of meeting MI's requirements. This custom molding firm, OSA Inc., was owned by Bert Wood, a bright engineer, who had pur- chased the firm several years earlier when the previous owner wished to retire. OSA Inc. had its own tool and die manufacturing operation as well as its own molding shop. It depended heavily on automotive contracts, a situation Bert Wood wished to correct by acquiring more nonau- tomotive business. In conjunction with MI's engineers, Bert Wood had worked out a mold design for the cream dispenser and included several suggestions for minor improvements. The cost of the mold was $56,000, an investment Bert Wood was in no position to make and that MI would have to absorb up front. Bert Wood quoted a unit price of $0.27 based on purchase quantities of 30,000 units at a time and an annual volume estimated at 300.000 units. Bert Wood had submitted a cost breakdown of this quote as follows: Resin Labor Overhead" 97% Overhead breakdown. Power Depreciation Space, insurance, light and heat, taxes, supervision 16¢ 3¢ 8€ 27¢ le USC De same packaging and talk the production stheaure ing group to check if different production quantities: could be ordered. When Art talked to the marketing people, he found out that the package was ideal for another product to be introduced shortly and with an annual demand estimated at 100,000 units. Marketing had been uneasy about using the French package because of the difficulties encoun- tered with it and assured Art that if he could get a reliable domestic source, this option would be highly attractive. The scheduling group, for a number of years, had used a modified MRP system. When Art discussed the new package idea with them, they told him that if the new product and the older one were to be packaged in the same package, a total package requirement of about 40,000 units would make sense and that the master pro- duction schedule could easily be adjusted to run the two products in conjunction. Art also discussed the situation with the resin supplier, who indicated that his quote to Bert Wood had beer: based on the lot size of 30,000 packages, but that a 40,000 unit lot would fall into a new price bracket 5 percent lower than the originally quoted price. Art wondered just what effect all of this new informa- tion would have on his original proposal. He knew that Bert Wood had been adamant about his $0.27 quote. Bert Wood had said, "I know I am classified as a minority sup- plier. But I don't want to hide behind that fact. I want no special favors from any of my customers. Ner am I in a position to make special gifts to anyone else. I have had to borrow at what I consider to be ridiculously high interest rates to buy this company. Now I have to make it dow pay off. My $0.27 price is as low as I can go, as ar as I to activ can see." 53°F Cloudy A B
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