51. International Products, a Burlington, New Jersey, firm that sells industrial cleansers and lubricants wanted to sell its product to factories, hospitals and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of a(n) __________. a) agent b) wholesaler c) disintermediary d) retailer e) industrial distributor 52. Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel? a) Manufacturers b) Retailers c) Agents d) Wholesalers e) Brokers 53. .machinetools.com/”>MachineTools.com sells grinders, boring mills and engine lathes. The website has listed goods from over 700 machinery manufacturers, 2,500 distributors of new equipment and 650 dealers of used inventory for sale at the website. .machinetools.com/”>MachineTools.com relies on a well-established channel of manufacturers, distributors and machinery dealers to provide the merchandise that is sold through this __________. a) internet distribution channel b) electronic marketing channel c) virtual marketing channel d) consumer-responsive channel e) product-driven channel 54. __________ employ the Internet to make goods and services available for consumption or use by consumers or industrial buyers. a) Internet distribution channels b) Electronic marketing channels c) Virtual marketing channels d) Consumer-responsive channels e) Product-driven marketing channels 55. Which of the following statements about electronic marketing channels is true? a) Electronic marketing channels combine electronic and traditional intermediaries to create utility for buyers b) Electronic marketing channels look a lot like common marketing channels c) Electronic intermediaries can perform transactional functions effectively d) Electronic intermediaries perform facilitating functions at a relatively lower cost than traditional marketing channels e) All of the above statements are true 56. Which of the following services or products must be provided by traditional marketing channels? a) Car rental reservations b) Software c) Health care d) Music e) All of the above 57. __________ is(are) a method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. a) Indirect marketing channels b) Direct marketing channels c) Impersonal marketing channels d) Channel bypass marketing e) Personal selling 58. Mail order selling, catalog sales and telemarketing, are all examples of __________. a) indirect channels b) direct marketing channels c) impersonal marketing channels d) channel bypass marketing e) direct channels 59. When you order a sweater from an L.L. Bean mail-order catalog, what type of marketing channel are you and the company using? a) Cash and carry marketing channel b) Intensive distribution channel c) Selective distribution channel d) Indirect marketing channel e) Direct marketing channel 60. __________ is the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining and building relationships with consumers who shop and buy in traditional intermediaries and online. a) Direct marketing b) Indirect marketing c) Intensive marketing d) Multichannel marketing e) Electronic marketing
51. International Products, a Burlington,
New Jersey, firm that sells industrial
cleansers and lubricants wanted to sell its product to factories, hospitals and
labs in China,
but it did not have the necessary expertise. As a result, International
Products hired Asia Marketing & Management to sell, stock and deliver a
full assortment of products to the Chinese market. Asia Marketing &
Management is an example of a(n) __________.
a) agent
b) wholesaler
c) disintermediary
d) retailer
e) industrial distributor
52. Industrial distributors perform functions that are most
like which intermediary in the consumer goods marketing channel?
a) Manufacturers
b) Retailers
c) Agents
d) Wholesalers
e) Brokers
53. .machinetools.com/”>MachineTools.com
sells grinders, boring mills and engine lathes. The website has listed goods
from over 700 machinery manufacturers, 2,500 distributors of new equipment and
650 dealers of used inventory for sale at the website. .machinetools.com/”>MachineTools.com relies on a
well-established channel of manufacturers, distributors and machinery dealers
to provide the merchandise that is sold through this __________.
a) internet distribution channel
b) electronic marketing channel
c) virtual marketing channel
d) consumer-responsive channel
e) product-driven channel
54. __________ employ the Internet to make goods and
services available for consumption or use by consumers or industrial buyers.
a) Internet distribution channels
b) Electronic
c) Virtual marketing channels
d) Consumer-responsive channels
e) Product-driven marketing channels
55. Which of the following statements about electronic
marketing channels is true?
a) Electronic marketing channels combine electronic and
traditional intermediaries to create utility for buyers
b) Electronic marketing channels look a lot like common
marketing channels
c) Electronic intermediaries can perform transactional
functions effectively
d) Electronic intermediaries perform facilitating
functions at a relatively lower cost than traditional marketing channels
e) All of the above statements are true
56. Which of the following services or products must be
provided by traditional marketing channels?
a) Car rental reservations
b) Software
c) Health care
d) Music
e) All of the above
57. __________ is(are) a method of marketing which allows
consumers to buy products by interacting with various advertising media without
a face-to-face meeting with a salesperson.
a) Indirect marketing channels
b) Direct marketing channels
c) Impersonal marketing channels
d) Channel bypass marketing
e) Personal selling
58. Mail order selling, catalog sales and telemarketing, are
all examples of __________.
a) indirect channels
b) direct marketing channels
c) impersonal marketing channels
d) channel bypass marketing
e) direct channels
59. When you order a sweater from an L.L. Bean mail-order
catalog, what type of marketing channel are you and the company using?
a) Cash and carry marketing channel
b) Intensive distribution channel
c) Selective distribution channel
d) Indirect marketing channel
e) Direct marketing channel
60. __________ is the blending of different communication
and delivery channels that are mutually reinforcing in attracting, retaining
and building relationships with consumers who shop and buy in traditional
intermediaries and online.
a) Direct marketing
b) Indirect marketing
c) Intensive marketing
d) Multichannel marketing
e) Electronic marketing
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