List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.
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- Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?List and explain the elements of the expanded model of consumer behavior. Which elements are most important when facing a new purchase decision as opposed to making a routine purchase? Explain.(1) Can business-to-business marketers takeadvantage of new insights into consumer buyingbehavior? Why or why not? (2) How could familiesand individual consumers benefit from adopting someelements of organizational buying behavior?
- What is the answer is correctABCD ?What strategies can consumers use to resistpersuasion? Which consumers are most likelyto do so?Q1. How do consumer personal characteristics influence buying behavior? , What major psychological processes influence consumer responses to the market program? What buying situations do organizational buyers face, Wh0 participates in the business-to-business buying process?
- For each of the following consumer decisions, what stepsmight marketers take to transform them from a limitedproblem-solving situation for a consumer to a routinizedresponse situation?a. Buying a gym membershipb. Renewing a magazine subscriptionc. Making a haircut appointmentd. Filling a prescription at a pharmacye. Taking the car in for an oil changeWhat is a consumer inference? Why is this ofinterest to marketers?Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?
- Describe a recent important consumption decision you made that was influenced in some way by the Internet. Describe each of the five steps (labeling each) and comment on the importance of online resources and what types of benefits were provided. 1. problem recognition 2. information search 3. evaluation alternatives 4. choice (purchase) 5. postpurchase behaviorWhat role, if any, should the government playin ensuring that consumers have easy access torelevant product information? How should itaccomplish this?How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior?