Companies are using more external data and unstructured data in their models of forecasting and planning. In your opinion, what are the potential concerns you may have with these data?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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  • Companies are using more external data and unstructured data in their models of forecasting and planning. In your opinion, what are the potential concerns you may have with these data?
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