Choco Malt Sdn. Bhd. (CMSB) involve in manufacturing and trading of healthy food and drink products. Currently, the business is growing with four production lines, including drinks, honey, healthy cookies and coconut sugar. CMSB employs 15 employees working in sales, warehouse, finance, customer service and production departments. The sales and finance departments are located at the headquarters in Bangi, while the semi-automated production and warehouse departments are in Kuantan. Customers contact the sales department through WhatsApp application to place order and make payment through internet banking. The copy of bank transfer slip needs to be sent to the sales department prior to order processing. The order information will be sent to the warehouse and finance departments for further processes. In the recent monthly meeting, the management team has come out with planning to modify CMSB’s business model to strengthen its visibility in the market as the pioneer in the industry. The Chief Executive Officer (CEO) highlighted sales has increased by 100% during the last quarter of 2021. Nevertheless, there were complaints received by the customer service department with regards to delayed delivery of products ordered, wrong and inadequate products delivered, inconsistent delivery charges and slow responses to order queries. The CEO also expressed his concerns on the growing competition in the market and online sales platforms used by the new entrants. He then stressed on the importance of management team to receive frequent performance updates. Further, the Chief Marketing Officer (CMO) suggested CMSB to appoint agents in each state to handle sales to customers. In this way, the sales department can handle group orders more effectively rather than attending to an individual customer’s order. The CMO is also concerned about maintaining customers’ loyalty. Moreover, the Chief Financial Officer (CFO) proposed a request for better payment platform because the finance clerk is unable to verify orders with payment on time due to lack of finance staff members. The CFO also informed that suppliers are facing issue of getting raw materials at required quality and prices. There is no guarantee that the production costs can be maintained in a near future. As a newly appointed Information Systems (IS) manager, you were informed that the management team agreed to allocate RM100,000 for a new system implementation. The IS department has a team of young technologists to look after the project. a) Explain to the management team on the TWO (2) potential users of CMSB system and their information needs. Prepare your answer using the following format. Potential User Information Needs b)You are required to conduct the Strength-Weakness-Opportunity-Threats (SWOT) analysis for CMSB business. Present your findings.
Choco Malt Sdn. Bhd. (CMSB) involve in manufacturing and trading of healthy food and drink products. Currently, the business is growing with four production lines, including drinks, honey, healthy cookies and coconut sugar. CMSB employs 15 employees working in sales, warehouse, finance, customer service and production departments. The sales and finance departments are located at the headquarters in Bangi, while the semi-automated production and warehouse departments are in Kuantan. Customers contact the sales department through WhatsApp application to place order and make payment through internet banking. The copy of bank transfer slip needs to be sent to the sales department prior to order processing. The order information will be sent to the warehouse and finance departments for further processes.
In the recent monthly meeting, the management team has come out with planning to modify CMSB’s business model to strengthen its visibility in the market as the pioneer in the industry. The Chief Executive Officer (CEO) highlighted sales has increased by 100% during the last quarter of 2021. Nevertheless, there were complaints received by the customer service department with regards to delayed delivery of products ordered, wrong and inadequate products delivered, inconsistent delivery charges and slow responses to order queries. The CEO also expressed his concerns on the growing competition in the market and online sales platforms used by the new entrants. He then stressed on the importance of management team to receive frequent performance updates. Further, the Chief Marketing Officer (CMO) suggested CMSB to appoint agents in each state to handle sales to customers. In this way, the sales department can handle group orders more effectively rather than attending to an individual customer’s order. The CMO is also concerned about maintaining customers’ loyalty. Moreover, the Chief Financial Officer (CFO) proposed a request for better payment platform because the finance clerk is unable to verify orders with payment on time due to lack of finance staff members. The CFO also informed that suppliers are facing issue of getting raw materials at required quality and prices. There is no guarantee that the production costs can be maintained in a near future. As a newly appointed Information Systems (IS) manager, you were informed that the management team agreed to allocate RM100,000 for a new system implementation. The IS department has a team of young technologists to look after the project.
a) Explain to the management team on the TWO (2) potential users of CMSB system and their information needs. Prepare your answer using the following format.
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Potential User |
Information Needs |
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|
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b)You are required to conduct the Strength-Weakness-Opportunity-Threats (SWOT) analysis for CMSB business. Present your findings.
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