An Informative speech should "Relate the familiar to explain the unfamiliar".  What does this statement mean AND how can a speaker  achieve this goal? Be sure to provide examples

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter13: Managing Communication
Section: Chapter Questions
Problem 2GL
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An Informative speech should "Relate the familiar to explain the unfamiliar".  What does this statement mean AND how can a speaker  achieve this goal? Be sure to provide examples 

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