Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10 without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 980 Sales Price per Unit $120 Variable Cost per Unit $98 Contribution Margin. per Unit $22 Fixed Costs $18,722 Break-Even (in units) 851 Break-Even (in dollars) $102,120 Sales $117,600 Variable Costs $96,040 Contrihution Margin 560

Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10 without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 980 Sales Price per Unit $120 Variable Cost per Unit $98 Contribution Margin. per Unit $22 Fixed Costs $18,722 Break-Even (in units) 851 Break-Even (in dollars) $102,120 Sales $117,600 Variable Costs $96,040 Contrihution Margin 560

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Essentials of Business Analytics (MindTap Course List)

2nd Edition

ISBN:9781305627734

Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson

Chapter5: Probability: An Introduction To Modeling Uncertainty

Section: Chapter Questions

Problem 12P: RunningWithTheDevil.com created a web site to market running shoes and other running apparel....

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The marketing department is considering a shift to internet-based advertising The advertising rates and demographics of several diflerent options are shown below. The marketing campaign goal is to reach the following audiences Age 18 to25−1,000,000inpressions Age 26 to35−1,500,000impressions Age 36 to45−750,000impressions What ino of advertising investment wat be most economical while stall meeting the gools? Note. Round your enswer to the nesrent whole number value.
Customer Value, Strategic PositioningAdriana Alvarado has decided to purchase a personal computer. She hasnarrowed the choices to two: Drantex (ad Confiar. Both brands have thesame processing speed, 6.4 gigabytes of hard-disk capacity, two USBports, and a DVDRW drive, and each comes with the same basic softwaresupport package. Both come from mail-order companies with goodreputations. The selling price for each is identical. After some review,Adriana discovers that the cost of operating and maintaining Drantexover a 3-year period is estimated to be $300. For Confiar, the operatingand maintenance cost is $600. The sales agent for Drantex emphasizedthe lower operating and maintenance costs. The agent for Confiar,however, emphasized the service reputation of the product and thefaster delivery time (Confiar can be purchased and delivered 1 weeksooner than Drantex). Based on all the information, Adriana has decidedto bur Confiar. Required:1. What is the total product purchased by Adriana?2.…
RunningWithTheDevil.com created a web site to market running shoes and other running apparel. Management would like a special pop-up offer to appear for female web-site visitors and a different special pop-up offer to appear for male web-site visitors. From a sample of past web-site visitors, RunningWithTheDevil’s management learns that 60% of the visitors are male and 40% are female. What is the probability that a current visitor to the web site is female? Suppose that 30% of RunningWithTheDevil’s female visitors previously visited LetsRun.com and 10% of male customers previously visited LetsRun.com. If the current visitor to RunningWithTheDevil’s web site previously visited LetsRun.com, what is the revised probability that the current visitor is female? Should the RunningWithTheDevil’s web site display the special offer that appeals to female visitors or the special offer that appeals to male visitors?
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Jacks Apps Company researches, develops, and sells traditional applications (i.e., apps) for middle-aged mobile phone device users. In an attempt to tap into the large young adult app market to boost sales and advertising revenues. Jacks CFO, Daniel, is considering hiring students from area high schools and universities to drastically increase the innovativeness of the companys apps. Specifically, Daniel hopes that Jacks new student employee pool will make Jack's next wave of phone apps inventions popular with young adults by providing innovative services, such as exchanging payments for late-night food deliveries, arranging informal dating and other social gatherings, exchanging perspectives on different professors, and identifying unusual debit card purchase patterns to assist with early fraud detection notification. Based on cost estimates from Jacks finance team and surveys of its new target customers (i.e., New Customer Financial Survey), Daniel estimates that this new customer market would increase Jacks annual net income by 10,000,000. In addition to the New Customer Financial Survey. Jacks management team conducted a Business Sustainability Analysis. Specifically, the stakeholder engagement portion of the Business Sustainability Analysis revealed that four of Jacks most important stakeholder groups (advertisers, regulators, employees, and customers) would react stronglysome favorably and others unfavorablyto the decision to push its app business in the direction of the young adult market. Specifically, ten percent of its existing advertisers would drop Jacks as a client, thereby reducing its annual advertising revenue of 10,000,000. Also, confidential discussions with competitors suggest that the new fraud detection app would require sensitive customer information that Jacks would be unable to protect perfectly from data hackers, thereby resulting in annual fines of 1,500,000 from regulators. In addition, employee engagement meetings indicated that they would strongly favor the expansion into the young adult market. Daniel estimates that improved employee morale would significantly increase their productivity and creativity, thereby increasing annual sales revenue by 2,000,000. Finally, focus groups with existing customers revealed that they would highly value the increased workforce diversity of Jacks hiring a large number of talented young female employees with an expertise in technology. Daniel estimates that this positive customer sentiment would translate into an additional 3,000,000 in annual traditional apps sales. Required: 1. Using the New Customer Financial Survey and the Business Sustainability Analysis calculate the net change in Jacks Apps Companys net income that would be expected from pursuing the young adult app market. 2. Based on the calculation in Requirement 1, should Jacks Apps pursue the young adult app market? Explain your answer. 3. CONCEPTUAL CONNECTION Describe two additional considerations that Jacks Apps Company management might be wise to consider before making a final decision on whether or not to pursue the young adult apps market.
Social Media, Inc. (SMI) has two services for users. Toot!, which connects tutors with students who are looking for tutoring services, and TIX, which can be used to buy, sell, or exchange event tickets. For the following year, SMI expects the following results. Toot! Tix Total Users 15,500 22,100 37,600 Revenues $2,000,000 $2,080,000 $4,080,000 Engineering hours 10,4000 8,400 18,800 Engineering cost $ 881,000 $ 999,000 $1,880,000 Administrative costs…