Market research is a __________forecasting method:a) Naïve approach b) Jury of executive opinionc) Qualitative d) Quantitativee) Moving average

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
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Market research is a __________forecasting method:
a) Naïve approach b) Jury of executive opinion
c) Qualitative d) Quantitative
e) Moving average

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