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How can marketers extend the life cycle of an established product? Use examples to explain or illustrate
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- Please tell me how marketers screen ideas to find appropriate product ideas during product development. What does it mean that a product is a good “fit” for a company?Can a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.
- Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.How do marketers typically measure productmixes?To understand customer needs and offer customers a complete experience, the marketer needs to address a few product levels for its product offerings. Define FIVE (5) product levels and apply the product levels to explain about CoverGirl cosmetics.
- Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?What suggestions do you have for marketers on how to avoid “over marketing” their product brand names to the point that they negatively impact consumer perceptions? Support your response with some examples, both positive and negative.Is positioning of products a determinant of future purchase by consumers? Cite at least 3 examples to support your reasoning.
- What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.How marketing strategies change during a product’s life cycle?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.