How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
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- Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
- Suppose you are are a marketing department head of a pharmaceutical company . Now you are assigned to market a product which brand name is pentogut, generic name is Pentoprazole which is a proton pump inhibitor. Now what are the different strategies or techniques to market your product? How you can grab the existing market? How you beat other companies sell and increase you sell? Increase customer attention towards your product? Please answer at your own words.What is the Brand Loyalty in marketing? How to build Brand Loyalty? Why Brand Loyalty in marketing is so important? What are the most important elements of the Brand Loyalty? What is the relationship between Brand Loyalty and the consumers?Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
- Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?Reflect on what you have learned in the book ,this is marketing ,a book by Seth Godin. Which concepts stand out in your mind? Which marketing ideas have become important to you? Pick three marketing concepts, ideas, or guidelines that made an impact on you, describe them, and discuss how you plan to apply them in your marketing career. What can you do to make them memorable for later career situations in which you might apply them?