marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 5DYMP
icon
Related questions
Question
  1. Define marketing channels, and identify the members of a marketing channel.
  2. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Multichannel marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning