True of False only please answer allMotivating distributors and retailers is an important strategy for influencing channel members’ decision making.Channel management decisions are viewed as separate from channel design decisions.Considering the phase in securing the cooperation of channel members implies that channel members will automatically cooperate because they are members of the channel the manufacturer has created.The distribution objectives is not equally relevant for channel management because delineated distribution objectives are needed to guide the management of the channel. It is possible that most marketing channel communication systems have not been formally planned and carefully constructed to provide a comprehensive flow of timely information.Part of the responsibility of the channel manager should not rely solely on the regular flow of information coming from the existing channel communication system for accurate and timely information on channel member needs and problems. The basic thrust of having marketing channel audit should be in gathering data on how channel members perceive the manufacturer’s marketing strategies and its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal. The support provided for channel members refers to the manufacturer’s efforts in helping channel members to meet their needs and solve their problems of the entire chain.In order to attain the attainment of a highly motivated cooperating “team” of channel members in an interorganization setting requires carefully planned programs. Having partnerships and strategic alliances between the manufacturer and channel members at the wholesale and retail levels have traditionally been used as the most common means of motivating channel members in conventional, loosely aligned channels.When there is distribution programming, there will be continuing and mutually supportive relationship between the manufacturer and its channel members in an effort to provide a more highly motivated team, network, or alliance of channel partners. A straight forward statement of policies should be made by the manufacturer in such areas as product availability, technical support, pricing and any other relevant areas. Channel strategy is about finding the best way to expose your services, products and brand value to possible customers.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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True of False only please answer all

Motivating distributors and retailers is an important strategy for influencing channel members’ decision making.
Channel management decisions are viewed as separate from channel design decisions.
Considering the phase in securing the cooperation of channel members implies that channel members will automatically cooperate because they are members of the channel the manufacturer has created.
The distribution objectives is not equally relevant for channel management because delineated distribution objectives are needed to guide the management of the channel.
It is possible that most marketing channel communication systems have not been formally planned and carefully constructed to provide a comprehensive flow of timely information.
Part of the responsibility of the channel manager should not rely solely on the regular flow of information coming from the existing channel communication system for accurate and timely information on channel member needs and problems.
The basic thrust of having marketing channel audit should be in gathering data on how channel members perceive the manufacturer’s marketing strategies and its component parts, where the relationships are strong and weak, and what is expected of the manufacturer to make the channel relationship viable and optimal.
The support provided for channel members refers to the manufacturer’s efforts in helping channel members to meet their needs and solve their problems of the entire chain.
In order to attain the attainment of a highly motivated cooperating “team” of channel members in an interorganization setting requires carefully planned programs.
Having partnerships and strategic alliances between the manufacturer and channel members at the wholesale and retail levels have traditionally been used as the most common means of motivating channel members in conventional, loosely aligned channels.
When there is distribution programming, there will be continuing and mutually supportive relationship between the manufacturer and its channel members in an effort to provide a more highly motivated team, network, or alliance of channel partners.
A straight forward statement of policies should be made by the manufacturer in such areas as product availability, technical support, pricing and any other relevant areas.
Channel strategy is about finding the best way to expose your services, products and brand value to possible customers.

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