Channels of distribution represent a critical area for companies to address. Discuss this from the perspectives of: control over the entire process the rapid increase in direct marketing the concept of relationship marketing
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- Channels of distribution represent a critical area for companies to address. Discuss this from the perspectives of:
- control over the entire process
- the rapid increase in direct marketing
- the concept of relationship marketing
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- What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attachedExplain the role of distribution channels?
- As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.How multiple channels are used to increase sales or to capture a larger share of the market?utilizing the concepts of push and pull marketing , analyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy
- What is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.Explain Woolworths leadership role in the distribution channel. Give 4 explanations.