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Which of the following questions must be addressed when making
| a) | What features should the product have? | |
| b) | What message should be used to promote the product? | |
| c) | What retailers should be used to sell the product to the customer? | |
| d) | How much should the product cost? | |
| e) | All of these |
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- Please share your favorite ad and explain what is the target market, what is the product strategy, and why you think it is effective. Include the link to the video.Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
- Choose the correct In what element of the marketing mix lie the benefits that the consumer gets? a. Pricing. b. The product. c. Distribution. d. Promotion.Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: 1. Who is the advertisement targeted to? How would you describe the consumer targeted with this ad (for example, age, gender, lifestyle, stage of family lifecycle…?)Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
- Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional themeDoes the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
- Explain the steps in the product adoption curve and the types of messaging and media that are likely used at each step. Imagining the situation where a product is transitioning from peak growth to maturity in the product lifecycle, how would you look to promote this product to customers who haven't even tried it yet? Explain.Select any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioningPre _purchase : covers the various ways brands and prospects interact before the prospect decides to conduct business with a company , The brands goals here are to : a. Deliver value b. Budget planning c. Improve brand perceptions d. Indicate who the brand provides value and fullfills the needs and wants of consumers.