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- 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations.13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
- 44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. NetworkingIndicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.Which of the following statements is true of marketing? - Most aspects of marketing take place behind the curtain of an organization, out of the general public’s sight. - Marketing departments "own" an organization’s marketing initiative. - Marketing is no more inherently unethical than other business areas. - Unlike most other key areas of business, marketing as a field is not visible by nature. Marketing is all about advertising and selling. An offering today is considered to be the _____ in the marketing mix product policy promotion price place
- According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?Ms. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinced her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Advertisement b. Direct marketing c. Word of mouth d. Word of wordsWhich of the following is not a possible reason for the shift in company focus from Advertising to sales promotion? a. Declining brand loyalty b. Retailers have become larger and more powerful c. Increased consumer sensitivity to promotional deals. d. Increased customer liking for celebrities like footballers and movie actors
- marketing question Read the pages and make a brief summary of them with your own words, please. Mention important parts. Also, you will put your comments and ideas about the topic. please don't write item by item(a) Use examples to explain two different ways in which you can de-emphasize price in sales letters? (b) What is the difference between an analytical report and an informational report? Which one is more challenging to write and why?Which of the following statements about marketing is FALSE?Single choice. a.Marketing can affect the prices you will pay for a product. b. Marketing attempts to affect the products and services you buy. c. Advertising and sales promotion are marketing functions. d. Marketing does not apply to nonprofit organizations.