People say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and

People say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 4DYMP

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Similar questions

Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
Marketing has often been defined in terms of satisfying customers needs and wants. Critics, however, maintain that marketing does much more than that, marketing creates needs and wants that did not exist before. According to these critics, marketing encourage consumers to spend more than they should on goods and services they really do not need. Give your answer with examples and share with us how yoy recently bought any product/ service which you really didn’t need. What influenced you to buy it.
Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
Look for a nearby company that recently introduced a new consumer product as an example. Describe how the four Ps were implemented by the company while releasing that new product, and then describe its success following the launch.
In your view, does marketing simply fulfill the needs that consumers already have, or does it cause consumers develop a need for the product/service that is being marketed? Defend your assertion with a specific example. How would you respond to those who adopt the opposite argument?
In a small group, discuss your perceptions of value and how much you are willing to pay for the following products: automobiles, frozen dinners, jeans, and athletic shoes. Are there differences of opinion among members of your group? If so, explain why those differences exist. Discuss some examples of brands of these products that are positioned to deliver different value to consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
To understand customer needs and offer customers a complete experience, the marketer needs to address a few product levels for its product offerings. Define FIVE (5) product levels and apply the product levels to explain about CoverGirl cosmetics.
What is a more effective marketing positioning: low price or value? Why?
does marketing create or satisfy needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.
Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.