Marketing research is very important for any business, from what you understand from marketing research. Explain how you will make use of different primary and secondary research techniques in order to assist Airbnb to understand their market better

Marketing research is very important for any business, from what you understand from marketing research. Explain how you will make use of different primary and secondary research techniques in order to assist Airbnb to understand their market better

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

Question

Marketing research is very important for any business, from what you understand
from marketing research. Explain how you will make use of different primary and
secondary research techniques in order to assist Airbnb to understand their market
better

Research activities performed to discover the the needs and preferences of consumers and potential consumers. It examines target markets, target audiences, consumer interests, customer feedback, market environment, competitors' positions, etc.. Market research also includes the techniques to develop, launch, and make successful products and services in the market .

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