Marketing researchers do not always go through the steps in themarketing research process in sequential order. Provide an example of aresearch project that might not follow this sequence.

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
Section: Chapter Questions
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Marketing researchers do not always go through the steps in the
marketing research process in sequential order. Provide an example of a
research project that might not follow this sequence. 
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