Creative Thinking: TRIX CEREAL (Using Scamper tool to recognize businessopportunities)Now we are going to do a scenario activity where you will get recognize business opportunities in a realworldsimulation using SCAMPER tool. You are part of a marketing team for the smallfood company in Turlock, General Mills. Today, your team was given the following task The company wants toexpand its market share, and coll-more cereal-but not necessarily as a food product. Therefore, the company nowwants your team to generate as many possible alternative uses (besides as a breakfast cereal) for Trix cereal.Specifically, your boss has asked your team to present your ideas to the executive board, which will includeprospective investors. Use the SCAMPER chart below to come up with ideas. Cereal website:http://generalmills.com/Brands/Cereals/Trix.aspxSCAMPER TRIX CEREALSSubstituteCCombineAAdaptMModify/MagnifyPPut to other useEEliminateRReverse/Rearrange

Scamper technique is an innovative technique used to develop existing products or services of the…

Answered: tunities) we are going to do a scenario…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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