The company’s marketing team estimates that sales volume could be increased to 5,000 units per month if the sales price was lowered from $150 to $125 per unit. The production manager has confirmed that they have the capacity to increase production to this level. Assume that the cost pattern will not vary at the increased level of production. If management decreases the price, what would the impact on monthly sales, income and costs be? For each figure, indicate whether the change will result in an increase, decrease or no change in the sales, income and cost. Would you recommend the reduction in sales price? Why or Why not? (Show all supporting calculations).(NOTE: ignore taxes or other costs not specifically mentioned in the questions.) Marquette Manufacturing produces "invisible" electric dog fences, sold through retail locations nationwide. Theselling price of the fence is $150 per unit. The cost to manufacture and market the fences is shown below.These figures represent the cost at the company's normal volume of 3,000 units per month.Unit Manufacturing CostsVariable materials $ 15.00Variable labor$ 17.50Variable overhead $ 12.50Fixed overhead$ 16.00Total unit manufacturing costs$ 61.00Unit Marketing CostsVariable$12.00Fixed overhead$17.00Total unit marketing costs2$29.00Total unit costs$ 90.00

Variable costs are the costs which changes with the variation in output and vice versa to this,…

Answered: Marquette Manufacturing produces…

Cornerstones of Cost Management (Cornerstones Series)

4th Edition

ISBN:9781305970663

Author:Don R. Hansen, Maryanne M. Mowen

Publisher:Don R. Hansen, Maryanne M. Mowen

Chapter13: The Balanced Scorecard: Strategic-based Control

Section: Chapter Questions

Problem 9E: Computador has a manufacturing plant in Des Moines that has the theoretical capability to produce...

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The company’s marketing team estimates that sales volume could be increased to 5,000 units per month if the sales price was lowered from $150 to $125 per unit. The production manager has confirmed that they have the capacity to increase production to this level. Assume that the cost pattern will not vary at the increased level of production. If management decreases the price, what would the impact on monthly sales, income and costs be? For each figure, indicate whether the change will result in an increase, decrease or no change in the sales, income and cost. Would you recommend the reduction in sales price? Why or Why not? (Show all supporting calculations).

(NOTE: ignore taxes or other costs not specifically mentioned in the questions.)

Marquette Manufacturing produces "invisible" electric dog fences, sold through retail locations nationwide. The
selling price of the fence is $150 per unit. The cost to manufacture and market the fences is shown below.
These figures represent the cost at the company's normal volume of 3,000 units per month.
Unit Manufacturing Costs
Variable materials $ 15.00
Variable labor
$ 17.50
Variable overhead $ 12.50
Fixed overhead
$ 16.00
Total unit manufacturing costs
$ 61.00
Unit Marketing Costs
Variable
$
12.00
Fixed overhead
$
17.00
Total unit marketing costs
2$
29.00
Total unit costs
$ 90.00

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