[McDonalds] As displayed in the picture, McDonald's employees place their different products in different wrappers or containers. One benefit of these wrappers is that you do not have sandwiches falling apart and their parts co- mingling (and catsup everywhere!). But the wrappers also display the name of the sandwich they hold to make it easier on the customer. For example, cars at the drive-thru receive their order in one bag, but that bag may contain multiple sandwiches each for different passenger by having the name of the sandwich displayed on the container customers can easily identify which sandwich belongs to whom. In this situation, McDonald's packaging serves which purpose(s)? 1. facilitate use II. communicate III. fit channel needs IV. innovation V. contain and protect O Only V O IlI and IV O Il and V O , I, II OULand V

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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[McDonalds] As displayed in the picture, McDonald's employees place their
different products in different wrappers or containers. One benefit of these
wrappers is that you do not have sandwiches falling apart and their parts co-
mingling (and catsup everywhere!). But the wrappers also display the name of the
sandwich they hold to make it easier on the customer. For example, cars at the
drive-thru receive their order in one bag, but that bag may contain multiple
sandwiches each for different passenger by having the name of the sandwich
displayed on the container customers can easily identify which sandwich belongs
to whom. In this situation, McDonald's packaging serves which purpose(s)?
1.
facilitate use
I.
communicate
III. fit channel needs
IV. innovation
V. contain and protect
O Only V
O II and IV
Il and V
O , II, II
1, II, and V
Transcribed Image Text:[McDonalds] As displayed in the picture, McDonald's employees place their different products in different wrappers or containers. One benefit of these wrappers is that you do not have sandwiches falling apart and their parts co- mingling (and catsup everywhere!). But the wrappers also display the name of the sandwich they hold to make it easier on the customer. For example, cars at the drive-thru receive their order in one bag, but that bag may contain multiple sandwiches each for different passenger by having the name of the sandwich displayed on the container customers can easily identify which sandwich belongs to whom. In this situation, McDonald's packaging serves which purpose(s)? 1. facilitate use I. communicate III. fit channel needs IV. innovation V. contain and protect O Only V O II and IV Il and V O , II, II 1, II, and V
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