McHuffter Condominiums, Inc., of Pensacola, Florida, recently purchased land near the Gulf of Mexico and is attempting to determine the size of the condominium development it should build. Three sizes of development are being considered; Small, d1; Medium, d2; and Large, d3. At the same time, an uncertain economy makes it is difficult to ascertain the demand for new condominiums. McHuffter’s management realizes that a large development followed by a low demand could be very costly to the company. However, if McHuffter makes a conservative small-development decision and then finds a high demand, the firm’s profits will be lower than they might have been. With the three levels of demand-low, medium, and high. McHuffter’s management has prepared the following profit ($000).    Payoff Table Decision Alternatives Demand Low Medium High Small, d1 400 500 600 Medium, d2 100 600 800 Large, d3 -300 400 1200   1). If nothing is known about the demand probabilities, what are the recommended decision using the Maximax       (optimistic), Maximin (pessimistic) and Equally Likely? 2). If P(low) = 0.20, P(medium) = 0.35, and P(high) = 0.45.  What is the recommended decision using the expected monetary value approach? 3). What is the expected value of perfect information (EVPI)?

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McHuffter Condominiums, Inc., of Pensacola, Florida, recently purchased land near the Gulf of Mexico and is attempting to determine the size of the condominium development it should build. Three sizes of development are being considered; Small, d1; Medium, d2; and Large, d3. At the same time, an uncertain economy makes it is difficult to ascertain the demand for new condominiums. McHuffter’s management realizes that a large development followed by a low demand could be very costly to the company. However, if McHuffter makes a conservative small-development decision and then finds a high demand, the firm’s profits will be lower than they might have been. With the three levels of demand-low, medium, and high. McHuffter’s management has prepared the following profit ($000). 

 

Payoff Table

Decision Alternatives

Demand

Low

Medium

High

Small, d1

400

500

600

Medium, d2

100

600

800

Large, d3

-300

400

1200

 

1). If nothing is known about the demand probabilities, what are the recommended decision using the Maximax  

    (optimistic), Maximin (pessimistic) and Equally Likely?

2). If P(low) = 0.20, P(medium) = 0.35, and P(high) = 0.45.  What is the recommended decision using the expected monetary value approach?

3). What is the expected value of perfect information (EVPI)?

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