menu or by defining the brand in other ways first or let it evolve as you go? Why?

Pkg Acc Infor Systems MS VISIO CD
10th Edition
ISBN:9781133935940
Author:Ulric J. Gelinas
Publisher:Ulric J. Gelinas
Chapter2: Enterprise System
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When creating a restaurant concept from scratch, would you begin by writing the
menu or by defining the brand in other ways first or let it evolve as you go?
Why?
Transcribed Image Text:When creating a restaurant concept from scratch, would you begin by writing the menu or by defining the brand in other ways first or let it evolve as you go? Why?
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