You just gave an in-depth presentation on the company's new marketing programs intended for the specialists in the marketing department.
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You just gave an in-depth presentation on the company's new marketing programs intended for the specialists in the marketing department. The market manager then asked you to give a shorter version of the presentation to the company's top executives. In general, how should you modify the scope of your presentation for this audience.
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- Consider the following quality improvement strategy as expressed by a series of if-then statements: If real-time feedback information capabilities improve, then post-sales service time will improve. If post-sales service time improves, then post-sales service quality will increase. If post-sales service quality increases, then customer satisfaction will increase. If customer satisfaction increases, then market share will increase. If market share increases, then sales will increase. If sales increase, then profits will increase. Required: 1. Prepare a strategy map that shows the cause-and-effect relationships of the quality improvement strategy (see Exhibit 13.10 for an illustrative example). 2. Explain how the quality improvement strategy can be tested.Assume you have been hired by Cabelas Sporting Goods. As part of your new role in the accounting department, you have been tasked to set up a responsibility accounting structure for the company. As your first task, your supervisor has asked you to give an example of a cost center, profit center, and an investment center within the Cabelas organization. Your supervisor is a little unsure of the difference between a profit center and investment center and would like you to explain the difference.. You are hired as an advertiser but you want more money for the launch of an advertisement write a dialogue in which you are convincing your Manager for more budget . While using communication constituents mentioned in a diagram explain the communication cycle with your own suggestions.
- Imagine that your business hired a manager who was not from your country, therefore was unfamiliar with the way things were done. The manager has an introductory meeting with the team and has asked that you help with learning the operations as quickly as possible. A co-worker suggested that in order to get started, the manager should look at the systems documentation. Why do you think your co-worker suggested this and why did he or she not offer to explain it to the new manager?The foundation of every marketing strategy is the identification of a target market and the development of a marketing mix. The marketing mix is commonly referred to as the 4 P's of marketing: Product Price Place (also called distribution) Promotion Think about a fairly significant purchase you made recently and analyze how this product or service was marketed to you by the company. Do you think you are part of the target market that the company identified for this product? How did the company use the 4 P's of marketing to try to convince you to buy this product?You are the chief information officer for a midsized organization that has decided to implement an ERP system. The CEO has met with a consulting ERP firm based on a recommendation from a personal friend at his club. At the interview, the president of the consulting firm introduced the chief consultant, who was charming, personable, and seemed very knowledgeable. The CEO’s first instinct was to sign a contract with the consultant, but he decided to hold off until he had received your input. Required Write a memo to the CEO presenting the issues and the risks associated with consultants. Also, outline a set of procedures that could be used as a guide in selecting a consultant.
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Diners and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Diners in collecting information?I don’t know if the question is specifically for marketing but I hope you can helpWhat is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer valueproposition? What evidence supports your conclusion?
- XYZ Company has been finding it difficult engaging her customers and clients. You have been contracted to write them a Sales Letter to support their marketing goals. In not less than words , ...As an accountant , how would you choose an advertising theme based on data received from marketing researchIntegrated marketing communication is not a straightforward process, after being exposed to a marketing communication, consumers go through several steps known as AIDA model before actually buying or taking some other action. Explain what stages are involved in AIDA model and provide example to illustrate your answer
