Merchandise sometimes flows backwards from consumer to producer. This is known as a(n)   a. reverse supply chain   b. industrial supply chain   c. supply chain   d. retail supply chain

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.5: Key Priorities Of Warehousing And Storage
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  1. Merchandise sometimes flows backwards from consumer to producer. This is known as a(n)

      a.

    reverse supply chain

      b.

    industrial supply chain

      c.

    supply chain

      d.

    retail supply chain

     
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