Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. 1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA? A. 50% OFF B. 40% OFF C. 20% OFF D. 30% OFF E. NONE 2.What should be the strategy of LAZADA? A. 50% OFF B. 40% OFF C. 30% OFF D. 20% OFF
Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. 1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA? A. 50% OFF B. 40% OFF C. 20% OFF D. 30% OFF E. NONE 2.What should be the strategy of LAZADA? A. 50% OFF B. 40% OFF C. 30% OFF D. 20% OFF
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.3: Simple Regression Models
Problem 9P
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Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off.
1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 20% OFF
D. 30% OFF
E. NONE
2.What should be the strategy of LAZADA?
A. 50% OFF
B. 40% OFF
C. 30% OFF
D. 20% OFF
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