Moreover, the Marketing Environment has also changed, compare different marketing approaches in addition to ways how to turn prospects into customers.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Moreover, the Marketing Environment has also changed, compare different marketing approaches in addition to ways how to turn prospects into customers. Which ones are supported by digitalization and why?

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