Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com) If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.
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Most of the jewellers sell and market their own brand of jewellery and/or watches. It is usually a vertical-market operation, does not utilise local suppliers, and does not distribute to third-party stockists on a large scale. (Source: Jewellermagazine.com)
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If a jeweller decided to change their channel system, discuss the channel management decisions on the individual intermediaries.
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- Explain multi-channel distribution systems while also describing the advantages of disadvantages of this system.Explain how does a distribution company minimize the amount of transactions in the channel?In what particular areas do you think vertical integration affect channel intermediaries? Can you say it is already a form of monopoly? Explain.
- How does a distribution company minimize the amount of transactions in the channel?Distribution: Channels & Logistics One interesting aspect of distribution channels occurs when a retailer, in this case, Amazon, integrates backwards with the intent of attracting suppliers (authors with brand names) and the expectation of utilizing other outlets (traditional bookstores) for full distribution of its products In this case, the largest traditional bookstore chain, which also has a significant online business, has decided not to stock Amazon’s products in the hope of discouraging authors from signing publication contracts with Amazon Effective distribution channels call for vertical cooperation, here among authors and their agents, publishers, and retail outlets But vertical integration invites conflicts Answer the following Questions Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer If you were a popular author of children’s fiction (with a successful past relationship…Which of the five different channel arrangements do you feel is the most complex, and why?
- Compare the Zara and Ford channels. Draw a diagram that shows the types of intermediaries in each channel. What kind of channel system does each company use?Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made." Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution? Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets? Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores? What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?Explain the term “channel length and “width mean” in regards to a distribution channel?