How does Dempsey (2009) suggest the relationship between strategic planning and creating marketing plans? a. They are independent processes with no relationship. b. Marketing plans come before strategic planning. c. Marketing plans are crafted after strategic planning. d. Marketing plans are developed simultaneously with strategic planning.
How does Dempsey (2009) suggest the relationship between strategic planning and creating marketing plans? a. They are independent processes with no relationship. b. Marketing plans come before strategic planning. c. Marketing plans are crafted after strategic planning. d. Marketing plans are developed simultaneously with strategic planning.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does Dempsey (2009) suggest the relationship between strategic planning and creating marketing plans?
a.
They are independent processes with no relationship.
b.
Marketing plans come before strategic planning.
c.
Marketing plans are crafted after strategic planning.
d.
Marketing plans are developed simultaneously with strategic planning.
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